To increase your client base and drive revenue, you need to have an effective digital marketing strategy for your practice.
When it comes to healthcare, people want to feel as informed and reassured as possible that they’ve chosen the best practice. So how do they find the information that will help them make this choice? By searching online.
When most people decide they’re in need of a product or service, they review options on search engines as they’re researching services like yours online.
At Patientbuz, we have extensive experience in creating effective PPC campaigns that have increased website traffic exponentially and increased conversions at a very high rate. We know what it takes to increase your business’s ROI and make the most of your PPC budget. Contact us today to learn how Patientbuz can help you create PPC ads to improve your online marketing and reach more patients.
The importance of PPC For Chiropractors
Your industry is competitive, and you’re constantly trying to win the attention of new clients.
When a person is in need of a chiropractor, the first thing they typically do is search for one online. But how can you compete for them to choose your practice over others? It’s crucial for you to put yourself in front of potential patients the second they use a search engine.
The only way to increase revenue and grow your client base is to outperform your competitors in search engine results. To do so, you have to be able to outrank them.
PPC ads allow you to start producing leads and increase your brand recognition immediately and can increase your brand awareness drastically. If you’re like most chiropractors, your main marketing goals are to generate new clients and increase your revenue. And given that businesses earn almost $3 for every $1.60 they spend on PPC, it can certainly help you reach those goals.
PPC ads also provide feedback quickly so you can determine what is working and what is not. You can track how many people click on your ad, how long they remain on your site after clicking, and how often each ad leads to people choosing your services.
PPC platforms give you the ability to instantly stop an ad if you find that it is not getting the results you want, so you will never spend money that is not worth your time when running a PPC campaign. Traditional marketing does not provide this same luxury. When you run a traditional marketing campaign, you are spending money regardless of whether or not your target audience is responding to it.
An increasing number of consumers use search engines to determine which businesses they visit for all of their needs, and since earning placement in the results costs less and has a better ROI than traditional advertising, it could be an effective solution for your chiropractic practice.
Using PPC to attract new patients
Think about what you would do if you needed a chiropractor and lived in Alpharetta. If you’re like most people, you’d go to Google and search for something along the lines of, “Alpharetta chiropractor.”
Then, you’d likely click on one of the practices that appear in the top results. Why? Because it’s fast, easy and convenient.
This idea applies across the board with consumers. Using PPC ads in connection to location puts your practice directly in front of customers that are looking for a service convenient to where they are. This is especially important when you consider that 33% of searches on Google are related to location.
PPC platforms like Google AdWords allow you to reach specific customers that are likely to convert based on location. You can use it to target potential clients who are actively searching for your services and maximize the results you get from your marketing efforts.
Results we know firsthand
There are many agencies that can claim they know how to create successful PPC ads, but getting real results requires more than just experience and certifications.
At Patientbuz, we have seen significant improvements in doctor’s results after working with us, and we can help you.
Are you ready to create effective PPC campaigns for your practice?
If you want to start reaching more new patients, we can help. Patientbuz is a leading digital marketing agency with a team of experienced experts in SEO, PPC, and other online digital marketing strategies.
Don’t miss opportunities to develop strong brand recognition and loyal patients – let Patientbuz assist you in marketing your practice online. Contact us today to start growing your practice! -Written by Andre Wright, MBA
About The Author:
Andre Wright has more than a decade of experience in the field of digital marketing. Andre through Patientbuz has managed various successful campaigns for dentists, chiropractors, pain clinics, and other healthcare professionals. He is certified in all Google Ads competencies as well as Google Analytics and was a part of the formative years of Google Ads, developing its platform.
Andre is a co-host of the Podcast, “Your Company Health”, where he speaks with healthcare professionals and leaders in the business community. He holds an MBA in Marketing and Management and is the author of “Visibility” a digital marketing book published earlier this year. Andre has been a featured speaker at business conferences around the US and beyond.
When he’s not working to help doctors make the important transition to cost-efficient digital media, Andre can probably be found spending time with family, watching sports, or playing golf with friends.
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