Are you beginning your chiropractic practice? Searching for ways to grow the business? Whether you’re just starting out or have an established practice, you’ll need to utilize digital marketing to scale your business. There are five ways you can use digital marketing to expand your reach.
1. Generate Leads
Lead generation is the most essential part of scaling any business. While it would be great if no patient ever left your practice, that’s not how it works. Instead, you need a steady stream of new patients to replace any who leave and even more if you want to generate more income.
There are several ways to generate leads, and one of the most effective is through the different channels available with digital marketing. You want to create content for your social media platforms and your website so that when people begin searching for services you offer, they find you before anyone else.
2. Boost Awareness
Have you ever had a patient who had no idea about what kind of services you could provide? When people think about chiropractors, they often think about getting their back or neck popped into place to relieve pain. But of course, you offer so much more than that!
Digital marketing will help you educate new and existing patients on the wide range of services you offer. This may mean that you generate more revenue from existing patients. After all, scaling your practice doesn’t always require you to increase your patient base.
3. Engage Your Audience
You can bring awareness to your practice by engaging with your community. You can do this out in the real world, but you can also do this online. Creating consistent, valuable content for your website and social media platforms will keep your audience engaged in your practice. If they hear from you often, even if they’re just scrolling through Facebook, your practice will stay at the forefront of their mind.
You can also reach out to parts of the community that needs your services. Think about your ideal patient – someone you know could benefit from a visit to your office – and then find them online. Engage with them there. You don’t need to be pushy or “sell” your service. Instead, educate them and offer helpful advice. Then, when they’re ready for a chiropractor, you’ll be the one they call.
4. Optimize Your SEO
If you are looking for an electrician or a great place to eat, where do you search? You search online. You type in what you’re looking for and scroll until you find something that catches your eye, which usually happens on the first page of the search results.
It’s no different for your patients. When they need a chiropractor, they’re either asking friends and family for recommendations or searching online – maybe both. Your website must be continually updated and optimized so they can find you on the very first page.
5. Implement an Ad Strategy
Our last recommendation is to implement an ad strategy. You can create ads on just about any budget. You can choose where to run these ads – Google, Facebook, Instagram, etc. – and target that ideal patient we talked about earlier.
Ads will ensure that more people are exposed to your practice and help with your lead generation. Pairing ads with five-star reviews and informative content will attract the patients you’re looking for.
Digital marketing can seem overwhelming, especially when you’ve got a full practice of patients who need your attention, not to mention the other hundred things that come with owning a business. You don’t have to work on it alone. Our agency offers services in all of these areas. We’ll handle the marketing so that you can spend more time focusing on your patients.
Get in touch with us and have our team implement a targeted and profitable digital marketing plan for your practice.
About The Author:
Andre Wright has more than a decade of experience in the field of digital marketing. Andre through Patientbuz has managed various successful campaigns for dentists, chiropractors, pain clinics, and other healthcare professionals. He is certified in all Google Ads competencies as well as Google Analytics and was a part of the formative years of Google Ads, developing its platform.
Andre is a co-host of the Podcast, “Your Company Health”, where he speaks with healthcare professionals and leaders in the business community. He holds an MBA in Marketing and Management and is the author of “Visibility” a digital marketing book published earlier this year. Andre has been a featured speaker at business conferences around the US and beyond.
When he’s not working to help doctors make the important transition to cost-efficient digital media, Andre can probably be found spending time with family, watching sports, or playing golf with friends.
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